The Barefoot Brand Concept Store highlights how sustainability can be embedded in retail without compromising one's individuality and shopping addiction -- a mindset and way of living akin to responsible consumerism.

Through the store concept, design and merchandise mix, barefoot aims to gradually or in some cases, radically amplify sustainable and ethical shopping. In an age where materialism has become a religion, wouldn't it be awesome to use retail therapy in enhancing one's social and environmental consciousness?

By providing a totally aligned in-store experience, from the PRODUCTS that you see, touch and feel to the PEOPLE that you meet to the PROCESSES that define how the brand-concept operates, barefoot allows you to immerse in a new shopping experience.

barefoot. I am Free.